Zona Ventosa Exhibition
Every year Temporary Art Centre (TAC) hosts Zona Ventosa during Dutch Design Week in Eindhoven, NL. Zona Ventosa is one of Dutch Design Weeks only international design exhibitions, so I decided to work with “International” as a theme because it is one of the event’s most unique aspects.
Initially starting with a passport and visa stamps as the base for Zona Ventosa’s 2012 graphic identity, I offered several drafts and after several discussions a simple passport cover theme was used for most of the final promotions.
The wayfinding system is based on Mijksenaar’s Schipol airport signage system. With a passport style booklet in their hand, and airport style wayfinding above them: the intention was to recreate an airport like ‘international zone’ feeling for the visitor. Almost as though by looking for the next exhibit your are in an airport looking for your gate.